Video Marketing Trends: Starting with Short Videos

Short videos are everywhere now. Open Instagram Reels, YouTube Shorts, even Facebook, and you’ll see them. People spend hours just scrolling. Honestly, it’s the most common type of content online right now. For brands, this is not optional anymore. If you really want to grow in 2024, you need to use short clips. They are quick, fun, and people remember them. Also, they usually work better than normal ads.

Why People Love Short Videos

Let’s be real, nobody has time for long boring videos. People want quick entertainment, something they can watch in seconds and share with friends. That’s why apps like Instagram and TikTok became so big.

For businesses also, it’s useful. Short clips are easy to make, not too expensive, and more fun for the audience. You can show your product, make a small tutorial, or just post customer stories.

Example: Gymshark. They post short workout tips on Reels and that helps them sell more and also connect better with their followers.

What’s Trending in Short Videos

• Be real. Don’t make it look like a fancy ad. People connect more with simple, raw videos.

• Each app is different. Instagram is more for music + visuals. YouTube Shorts gives better reach over time since videos stay searchable.

• Tech helps too. AI tools make editing fast, and AR filters keep videos fun.

• People watch these clips when they are traveling, waiting, or even eating. Small videos fit perfectly in that lifestyle.

How to Start

Don’t overthink. First, decide why you are making videos. Is it for awareness, more followers, or direct sales? Then, check what your audience likes.

You don’t need a DSLR. Your phone is enough. Just good light and clear sound. Apps like InShot are simple for editing. But the main thing is: keep it short, hook people in first few seconds, and tell a mini story. Also, add a call to action like “follow us” or “check website.”

To get more reach, use trending sounds, post at the right time, and reply to comments. That makes a big difference.

Track and Improve

After you post, see how it’s doing. Watch time, likes, comments these tell you if it’s working. If one type of video does well, do more of that. If it flops, try something else.

Also, don’t be shy to watch competitors. See what kind of videos they post. You can always get new ideas.

Final Words

Short videos are not just a trend anymore. They are the main thing in marketing today. They catch attention, keep people engaged, and even bring customers.

Best advice? Just start. Post one video. Then another. Stay regular. Slowly, you’ll figure out what works for your brand.